Corporate blogging is becoming more and more popular as businesses begin to understand the power of inbound marketing. Companies with active engaging blogs that form part of their content strategy receive more traffic and leads than their non-blogging counterparts.
Blogging gives your company a voice and helps customers to better relate to your brand. Good blogs are a cost-effective PR mechanism as they can be picked up by news channels and journalists, hence giving your business additional exposure. Around 70% of businesses believe that they generate online leads as a result of their blogging activities.
Google and other search engines love blogs too. Search engines index blog pages hence creating more links to your web pages. This helps push your website up the search rankings. Furthermore, as search engines favour sites that are regularly updated, your business will gain from this too.
If you are not currently blogging, you need to start today. The Like Follow Engage team have been blogging for over a decade. If you’d like us to manage your blogging strategy and blogs for you, please contact us here.